Success Story
Mezcla Powers 190% Store Growth with Automation and Accurate Data
A conversation with Polina Budilina, Mezcla’s Marketing Manager.
"I love Dathic's approach because it's like ours. We obsess over simplicity, quality, and customer experience. And we don't overpromise!"
Mezcla has built a loyal following with its 10g plant-based protein Puff-Crispy® bars and has quickly expanded into thousands of stores and top national retailers. To keep their growth momentum, they needed a better way to guide shoppers to buy, ensuring a seamless, brand-aligned experience. With Dathic’s Locator, Mezcla uncovered new locations, drove more shoppers to stores, and saved hours of work.
The Challenge
Mezcla’s fans wanted to buy their favorite bars in nearby stores, but their outdated store locator failed to answer the “where to buy” question accurately, creating a frustrating experience for both shoppers and the Mezcla team.
With products sold in thousands of locations—many offering different flavors—the locator lacked product details, often showed outdated stores, and offered little interactivity to drive shoppers to complete a purchase. Despite being time-consuming to manage, it limited growth and risked customer loyalty.
Key pain points:
Unreliable data
Time-consuming
Team stress
Off-brand design
Solution
Polina was excited to find in Dathic not just an affordable, easy-to-use, and automated locator, but a kindred spirit in business philosophy—a shared commitment to resourcefulness and product excellence.
"I love Dathic's approach because it's like ours. We obsess over simplicity, quality, and customer experience. And we don't overpromise," Says Polina.
Why Mezcla switched to Dathic:
Budget-friendly
Auto store updates
product-level details
Monthly shopper insights
1:1 support
Implementation & Results
The implementation process was refreshingly simple. Dathic set up both the customer-facing locator to match Mezcla's branding and backend data to ensure it performs perfectly on the website and mobile, also offered access to more benefits than expected.
"They showed us capabilities I hadn't even thought of. Like we can feature store-specific promotions in Dathic. That's amazing!"
Mezcla top benefits:
Higher website engagement
Smoother shopper journey
Major time-saver
Boost satisfaction and loyalty
Quantifiable Impact
Switching to Dathic cleared operational hurdles for the Mezcla team and helped boost sales and strengthen relationships with retail partners by driving measurable foot traffic, all at an affordable pricing.
"Now, instead of spending hours copying and verifying data, Dathic just takes care of that and then gives me quarterly suggestions based on my situation. I accept the ones I like and reject the ones I don't. It's super easy."
Mezcla renewed its partnership with Dathic, setting the stage for even more shopper engagement and smart growth.
Why Mezcla recommends Dathic:
Innovative & efficient
Supportive team
Data you can trust
Fair, transparent pricing
“Mezcla has a lot of exciting things in development. With Dathic, I’ve got the bandwidth and the insights to take things to the next level.”