190% Store Growth in One Year. 100% Data Accuracy.

Success Stories

Feb 12, 2025

2/12/25

7 Min Read

Dathic helped Mezcla track their growth from 1,800 to 5,200 stores in a year—automatically discovering and adding 80% of new locations, driving 15,000 shoppers to nearby stores, and saving countless hours of manual work.

Mezcla Powers 190% Store Growth with Automation and Accurate Data

A conversation with Polina Budilina, Mezcla’s Marketing Manager.

Mezcla Powers 190% Store Growth with Automation and Accurate Data

A conversation with Polina Budilina, Mezcla’s Marketing Manager.

Mezcla has built a loyal following with its 10g plant-based protein Puff-Crispy® bars. As the brand rapidly expanded into thousands of stores—including top national retailers—it needed a better way to guide shoppers to buy. The goal: deliver their shoppers an accurate, seamless experience that reflect the brand’s promise and maintain its growth momentum.

The Challenge

Mezcla’s fans wanted to buy their favorite bars in nearby stores, but their outdated store locator failed to answer the “where to buy” question accurately, creating a frustrating experience for both shoppers and the Mezcla team.

With products sold in thousands of locations—many offering different flavors—the locator lacked product details, often showed outdated stores, and offered little interactivity to drive shoppers to complete a purchase. Despite being time-consuming to manage, it limited growth and risked customer loyalty.

Key pain points:

Unreliable data

Time-consuming

Team stress

Off-brand design

Solution

Polina was excited to find in Dathic not just an affordable, easy-to-use, and automated locator, but a kindred spirit in business philosophy—a shared commitment to resourcefulness and product excellence.

"I love Dathic's approach because it's like ours. We obsess over simplicity, quality, and customer experience. And we don't overpromise," Says Polina.

Why Mezcla switched to Dathic:

Budget-friendly

Auto store updates

product-level details

Monthly shopper insights

1:1 support

Implementation & Results

The implementation process was refreshingly simple. Dathic set up both the customer-facing locator to match Mezcla's branding and backend data to ensure it performs perfectly on the website and mobile, also offered access to more benefits than expected.

"They showed us capabilities I hadn't even thought of. Like we can feature store-specific promotions in Dathic. That's amazing!"

Mezcla top benefits:

Higher website engagement

Smoother shopper journey

Major time-saver

Boost satisfaction and loyalty

Quantifiable Impact

Switching to Dathic cleared operational hurdles for the Mezcla team and helped boost sales and strengthen relationships with retail partners by driving measurable foot traffic, all at an affordable pricing.

"Now, instead of spending hours copying and verifying data, Dathic just takes care of that and then gives me quarterly suggestions based on my situation. I accept the ones I like and reject the ones I don't. It's super easy."

Mezcla renewed its partnership with Dathic, setting the stage for even more shopper engagement and smart growth.

Why Mezcla recommends Dathic:

Innovative & efficient

Supportive team

Data you can trust

Fair, transparent pricing

“Mezcla has a lot of exciting things in development. With Dathic, I’ve got the bandwidth and the insights to take things to the next level.”

Polina Budilina, Mezcla Marketing Manager
Mezcla® is a registered trademark of Eat Mezcla, Inc.

See Mezcla’s Live Store Locator ↗