Making Good on a Customer Service Promise That's Lasted 100 Years

Success Stories

Apr 2, 2025

4/2/25

7 Min Read

Here's how a 100-year old legacy brand made location data work harder, without working harder.

Koeze Company made location data work harder, without working harder

A conversation with Alexandria Medina, Koeze Sales & Merchandising Manager and Rachael Barabak, Koeze Marketing Coordinator.

Koeze Company made location data work harder, without working harder

A conversation with Alexandria Medina, Koeze Sales & Merchandising Manager and Rachael Barabak, Koeze Marketing Coordinator.

Koeze Company is a fourth-generation, family-owned business making premium peanut butter and roasted nuts since 1925. Koeze needed a smarter, more intuitive way to help customers find its products on shelves, without the tech headaches of its former store locator. With Dathic, they found not only a solution but a partner who shared their core commitment to exceptional customer service.

The Challenge

Koeze’s commitment to exceptional customer service was being strained by a clunky, outdated store locator. It was expensive, hard to use, and required frequent vendor support —making even small updates feel like a hassle.

“I wouldn’t even log into the old store locator,” said Alexandria. “I’d just email someone because I didn’t know what to do when I got in there.”

With distribution growing through third-party retailers, Koeze's team had limited visibility into where products were actually sold. They needed a tool that could help their lean team validate locator information, improve visibility, and provide an excellent experience for everyone—including their loyal senior shoppers.

Key pain points:

Limited data

High maintenance costs

Hard to use

Solution

The Koeze team found in Dathic not just a tech-powered product locator, but a partner aligned with their core value: exceptional customer service. With intuitive tools and simplified data management, the team could easily edit, update, and customize their locator—no developer required.

“Now I can just type in the store name and hit ‘submit.’ It’s fast. Before, it would’ve taken a whole meeting,” said Alexandria.

Dathic also made it simple to set up product-specific locators for Koeze’s different sub-brands— one for peanut butter and another for snacks. And with frequent, automated updates, the team uncovered more retail placements than they even knew existed.

Why Koeze switched to Dathic:

1:1 onboarding

No developer needed

Customizable

Automatic store discovery

Results

Switching to Dathic cut locator costs by 80%—a major win compared to their previous, more expensive and less effective solution. Store updates that once took a full meeting now take less than 10 minutes.

Koeze’s customer service team also saw a drop in “Where can I buy this?” messages across social media and phone calls, thanks to clearer, more accurate location data on the site.

Why Koeze Recommends Dathic:

Effortless updates

Intuitive

easy to maintain

Clear store visibility

Exceptional customer service

“Our customers expect high-touch service. Dathic helps us deliver that—even with a tiny team,”

Rachel Hindley, Koeze Marketing Coordinator
Koeze®️ is a registered trademark of Koeze Company


See Koeze’s Live Store Locator ↗