Making Good on a Customer Service Promise That's Lasted 100 Years
Success Stories
7 Min Read
Here's how a 100-year old legacy brand made location data work harder, without working harder.
Koeze Company is a fourth-generation, family-owned business making premium peanut butter and roasted nuts since 1925. Koeze needed a smarter, more intuitive way to help customers find its products on shelves, without the tech headaches of its former store locator. With Dathic, they found not only a solution but a partner who shared their core commitment to exceptional customer service.
The Challenge
Koeze’s commitment to exceptional customer service was being strained by a clunky, outdated store locator. It was expensive, hard to use, and required frequent vendor support —making even small updates feel like a hassle.
“I wouldn’t even log into the old store locator,” said Alexandria. “I’d just email someone because I didn’t know what to do when I got in there.”
With distribution growing through third-party retailers, Koeze's team had limited visibility into where products were actually sold. They needed a tool that could help their lean team validate locator information, improve visibility, and provide an excellent experience for everyone—including their loyal senior shoppers.
Key pain points:
Limited data
High maintenance costs
Hard to use
Solution
The Koeze team found in Dathic not just a tech-powered product locator, but a partner aligned with their core value: exceptional customer service. With intuitive tools and simplified data management, the team could easily edit, update, and customize their locator—no developer required.
“Now I can just type in the store name and hit ‘submit.’ It’s fast. Before, it would’ve taken a whole meeting,” said Alexandria.
Dathic also made it simple to set up product-specific locators for Koeze’s different sub-brands— one for peanut butter and another for snacks. And with frequent, automated updates, the team uncovered more retail placements than they even knew existed.
Why Koeze switched to Dathic:
1:1 onboarding
No developer needed
Customizable
Automatic store discovery
Results
Switching to Dathic cut locator costs by 80%—a major win compared to their previous, more expensive and less effective solution. Store updates that once took a full meeting now take less than 10 minutes.
Koeze’s customer service team also saw a drop in “Where can I buy this?” messages across social media and phone calls, thanks to clearer, more accurate location data on the site.
Why Koeze Recommends Dathic:
Effortless updates
Intuitive
easy to maintain
Clear store visibility
Exceptional customer service
“Our customers expect high-touch service. Dathic helps us deliver that—even with a tiny team,”