An Emerging Brand Puts Smarter Store Growth on Autopilot
Success Stories
5 Min Read
How I Eat My Greens doubled their store count without drowning in admin.
I Eat My Greens makes chef-crafted, plant-based fresh soups that feel homemade. As a fast-growing CPG brand, Mac and his team weren’t just looking for a store locator—they needed a smarter way to scale retail without losing sight of where their products were sold.
Partnering with Dathic made it easy to keep shoppers informed, expand store visibility, and stay accurate—all while keeping internal processes lean and efficient.
The Challenge
With fast retail growth and limited bandwidth, the I Eat My Greens team was overwhelmed by a surge in shopper questions: “Where can I buy this?”
Shoppers were eager to find their convenient, healthy soups nearby, but their previous solution was time-consuming and frustrating. It required the team to track store addresses and format the information in complex spreadsheets.
“At first, we knew our top stores off the top of our heads. But as distributors added new locations and we’re growing fast, we didn’t want to spend our growth phase drowning in manual updates.”
Key pain points:
Missing store and product details
Outdated look
Time-consuming updates
Solution
The I Eat My Greens team found in Dathic not just a cost-effective and reliable locator, but a powerful tool to support their rapid growth.
“Dathic gave us full visibility into where our products are and keeps everything updated automatically. That kind of infrastructure is a game-changer at this stage,” Mac shared.
With 84% of store updates handled through automation, they’ve been able to stay lean, confident, and focused—while giving shoppers a seamless way to find their products.
Why I Eat My Greens switched to Dathic:
Built for fast growth
Clear & reliable store visibility
shoppers insights
Save team time
Quantifiable Impact
Switching to Dathic gave the I Eat My Greens team a stronger, data-backed foundation to grow with confidence.
With 84% of store locations discovered automatically, the team eliminated time consuming manual work and gained clarity on exactly where their products are sold—empowering them to plan store-level promotions with confidence.
“Now we know where we’re on shelves, and we can focus our efforts on helping shoppers find us and drive sales,” said Mac.
Last year, over 2,500 shoppers used the locator to find products nearby. Thanks to Dathic’s monthly reports and shopper insights, the team now better understands where demand is growing and how to connect with them.
Why I Eat My Greens recommends Dathic:
Powerful tool tailored for emerging brands
Automatic and seamless
Accurate store data
"Dathic gives us the kind of infrastructure you normally don’t get until you’re a much bigger brand.”