An Emerging Brand Puts Smarter Store Growth on Autopilot

Success Stories

May 7, 2025

5/7/25

5 Min Read

How I Eat My Greens doubled their store count without drowning in admin.

I Eat My Greens Double Their Store Count with Automation and Accurate Data

A conversation with Mac Villareal, I Eat My Greens’ Founder & CEO.

I Eat My Greens Double Their Store Count with Automation and Accurate Data

A conversation with Mac Villareal, I Eat My Greens’ Founder & CEO.

I Eat My Greens makes chef-crafted, plant-based fresh soups that feel homemade. As a fast-growing CPG brand, Mac and his team weren’t just looking for a store locator—they needed a smarter way to scale retail without losing sight of where their products were sold.

Partnering with Dathic made it easy to keep shoppers informed, expand store visibility, and stay accurate—all while keeping internal processes lean and efficient.

The Challenge

With fast retail growth and limited bandwidth, the I Eat My Greens team was overwhelmed by a surge in shopper questions: “Where can I buy this?”

Shoppers were eager to find their convenient, healthy soups nearby, but their previous solution was time-consuming and frustrating. It required the team to track store addresses and format the information in complex spreadsheets.

“At first, we knew our top stores off the top of our heads. But as distributors added new locations and we’re growing fast, we didn’t want to spend our growth phase drowning in manual updates.”

Key pain points:

Missing store and product details

Outdated look

Time-consuming updates

Solution

The I Eat My Greens team found in Dathic not just a cost-effective and reliable locator, but a powerful tool to support their rapid growth.

“Dathic gave us full visibility into where our products are and keeps everything updated automatically. That kind of infrastructure is a game-changer at this stage,” Mac shared.

With 84% of store updates handled through automation, they’ve been able to stay lean, confident, and focused—while giving shoppers a seamless way to find their products.

Why I Eat My Greens switched to Dathic:

Built for fast growth

Clear & reliable store visibility

shoppers insights

Save team time

Quantifiable Impact

Switching to Dathic gave the I Eat My Greens team a stronger, data-backed foundation to grow with confidence.

With 84% of store locations discovered automatically, the team eliminated time consuming manual work and gained clarity on exactly where their products are sold—empowering them to plan store-level promotions with confidence.

“Now we know where we’re on shelves, and we can focus our efforts on helping shoppers find us and drive sales,” said Mac.

Last year, over 2,500 shoppers used the locator to find products nearby. Thanks to Dathic’s monthly reports and shopper insights, the team now better understands where demand is growing and how to connect with them.

Why I Eat My Greens recommends Dathic:

Powerful tool tailored for emerging brands

Automatic and seamless

Accurate store data

"Dathic gives us the kind of infrastructure you normally don’t get until you’re a much bigger brand.”

Mac Villarreal, I Eat My Greens Founder
I Eat My Greens ® is a registered trademark of I Eat My Greens

See I Eat My Greens Live Store Locator ↗